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Marktaandelen

Marktaandelen 2007-2017 Nielsen 

Formule      2007           2008           2009           2010           2011        2012       2013       2014       2015       2016       2017    
Albert Heijn 29.5 31.3 32.8 33.6 33.5 33.7 34.0 34.1 35.0 35.2 35.3
C1000 14.3 13.2 11.7 11.5 12.1 12.0 9.5 5.8 1.1 0.0 0.0
Jumbo 4.4 4.8 4.9 5.5 7.4 9.6 11.2 14.0 17.4 18.4 18.7
Jumbo Groep – – – – 21.8 21.7 20.7 19.8 18.5 18.4 18.7
Superunie 30.0 30.7 29.6 29.6 29.2 29.0 28.8 29.0 29.2 29.1 n.b.
Coop 2.4 2.5 2.4 2.5 2.6 2.7 2.8 2.9 3.0 3.1 3.1
Deen 1.9 1.9 1.9 2.0 2.0 2.0 2.0 2.1 2.1 2.2 2.2
Dirk – – – 4.2 3.9 3.7 3.7 3.8 3.8 3.7 3.8
Dekamarkt – – – – – 1.9 1.9 1.9 1.9 1.8 1.8
Emté 1.7 1.7 1.8 1.9 1.9 2.7 2.7 2.7 2.7 2.6 2.5
Hoogvliet 1.9 1.9 1.9 2.0 2.0 2.1 2.1 2.1 2.1 2.1 2.1
Jan Linders 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.1 1.1 1.1
Plus 6.0 6.1 6.0 6.0 5.9 5.8 5.8 5.9 6.2 6.2 6.4
Poiesz 0.9 0.9 0.9 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0
Spar 1.9 2.2 2.3 2.2 2.1 1.9 1.8 1.7 1.7 1.6 1,2*
Vomar – 1.6 1.7 1.7 1.6 1.6 1.6 – – – –
Aldi 8.9 8.5 8.3 7.9 7.9 7.6 7.4 7.4 7.3 7.0 6,7
Lidl 4.0 4.8 5.4 5.6 6.7 7.5 9.0 9.7 10.0 10.3 10.5
Overig 1.5 0.7 0.8 0.8 10.6 0.6 0,5 – – – –

* Nielsen heeft in 2017 het universum aangepast door Spar Overige en Attent te verwijderen.

Marktaandelen 2010-2017 IRI
Formule 2010 2011 2012 2013 2014 2015 2016 2017
Albert Heijn 33.4 33.6 33.7 34.1 34.3 35.1 35.4 35.3
Jumbo – – 9.6 11.2 14.0 17.4 18.5 18.7
C1000 11.5 12.1 12.0 9.5 5.8 1.1 – –
Superunie 29.6 29.5 29.2 29.2 29.6 29.7 29.6 29.6
Discounters 14.3 14.2 14.7 15.2 15.6 15.9 15.8 15.7
Plus 5.9 6.0 5.8 5.8 6.0 6.2 6.3 6.4
Coop 2.4 2.6 2.7 2.9 2.9 3.0 3.1 3.1
Deen 2.0 2.0 2.0 2.0 2.1 2.1 2.2 2.2
Emté 1,9 1,9 2.7 2.7 2.7 2.7 2.6 2.5
Hoogvliet 2.0 2.0 2.1 2.1 2.1 2.2 2.1 2.1
Vomar 1.6 1.6 1,5 1,5 – – – –
Spar 1.5 1.5 1.4 1.3 1.3 1.2 1.2 1.3
Jan Linders 1.0 1.0 1.0 1.0 1.0 1.1 1.1 1.1
Poiesz 1.0 1.0 1.0 1.0 1.0 1.0 1.1 1.1
Attent 0.3 0.3 – – – – – –
Agrimarkt 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2

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